- Apple is releasing an updated Siri powered by Apple Intelligence, its generative AI offering, and a partnership with OpenAI. This includes ChatGPT integration allowing users to ask questions and get answers via Siri.
- The new Siri will have enhanced language understanding, enabling it to understand natural language, even with stumbles, and allow follow-up questions without repeating context. Additionally, users can now type to Siri instead of speaking.
- The updated Siri will be able to access personal context, understand what’s on your screen, and take action across apps, making it more powerful and integrated with Apple’s ecosystem.
Apple, long criticized for its digital assistant Siri lagging behind competitors, is set to unveil a significantly revamped version this fall. The company’s new strategy hinges on the integration of Apple Intelligence, its generative AI offering, and a partnership with OpenAI.
With this powerful combination, Siri is poised to become smarter than ever before. Imagine asking Siri for recipe ideas using ingredients from your garden, and it automatically queries ChatGPT to generate options for you. Or, snap a picture of an unfamiliar flower and have Siri identify it and tell you where to find more information.
The integration of Apple Intelligence also brings personal context awareness to Siri. It can access your device’s information to find what you need, whether it’s retrieving a recipe your friend sent you or pulling your passport number from your email to automatically fill out an online form.
Siri’s language understanding has also been enhanced. It’s now better at deciphering natural language, even if you stumble over your words. You can ask follow-up questions without repeating context, and even type your request to Siri instead of speaking.
Furthermore, Siri will be equipped with comprehensive knowledge of Apple products and services, guiding you through how to use features on your iPhone, iPad, and Mac. And, in a significant leap forward, Siri can now understand what’s on your screen and take action based on it, like adding a friend’s new address to their contact card or opening a TV show suggested on Apple TV+.
Perhaps the most impactful change is the ability for Siri to take action across apps. Ask Siri to enhance a photo in the Photos app and then send it to a friend in Messages – all without manually switching apps.
This fall marks a pivotal moment for Siri. With the addition of Apple Intelligence and its partnership with OpenAI, Siri is poised to become a more powerful, versatile, and intuitive digital assistant, pushing the boundaries of what we expect from this technology.
What you should know
Siri is Apple’s intelligent personal assistant, available on various Apple devices like iPhones, iPads, Macs, and Apple Watches. It’s designed to help users perform tasks and access information using their voice.
Siri’s core function is to understand natural language and respond to spoken commands and questions. You can ask Siri to set reminders, send messages, make calls, play music, search the web, get directions, and much more.
Launched in 2011 as an exclusive feature for the iPhone 4S, Siri quickly gained popularity for its conversational interface and ability to understand complex requests. Over the years, Apple has continuously improved Siri’s capabilities, adding features like language translation, personal context awareness, and integration with third-party apps.
While Siri faces competition from other voice assistants like Google Assistant and Amazon Alexa, it remains a prominent player in the field, particularly within the Apple ecosystem. Apple continues to invest in improving Siri’s intelligence and functionality, aiming to make it an indispensable tool for users across its devices.
